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Foot reflexology

One of the advantages of my job is the variety..
You never know what they will ask you to do and this stimulates a lot our creativity.

Recently I was contacted to create teaching material on foot reflexology , the theory that hypothesizes the connection between some points of the feet and other parts of the body.

The client explains to me that the reason why he contacts me is "to create something artistic", in order to make these images different from those that are usually used.
This is because the classic material used for teaching, studying or even in the medical field tends to be very white and boring.

However, also required me to safeguard the seriousness and legibility of the images, as they would present a lot of text.
Nice challenge!

This was for me the first time approaching such a topic and therefore I was excited!

Step 1 - Idea

The idea is the most artistic part, therefore less demanding.
When I started thinking about it, I immediately thought of 3D sphere showing 360 ° all perspective views of the foot.
As often happens the first idea was successful and the customer seemed very satisfied, also because he said he had never seen anything like it in his work.

Step 2 - drawing

To develop this idea, it was necessary to draw the feet in the 4 main visions, around which the lines connected to the reflex points and the various areas of interest would then extend.

The costumer also requested the 4 main visions of the foot:

  • Back view;
  • Visione dorsale;
  • External lateral view;
  • Internal lateral view;

These I painted in halftone on 33×24 cm sheets, using only black so as to create something very light but also more "real".

For the realization of the sphere instead I attached together 2 sheets 50×70 cm, thus creating a sheet of 140×50 cm, a valid size to be able to work properly.
In fact, if I had used only a sheet of 50×70 I would have had to draw feet too small to be able to paint them carefully.

On this oversize sheet, I first built the spherical perspective of only one half of the sphere by painting the feet later.

Then I scanned the image (in 6-8 parts) in order to manage the assembly digitally with the possibility of building, in a mirror way, the other half of the ball.

Step 3 – layout

 I lay all out like this:

I put the sphere with the visions in perspective in the center , in the middle of the sheet, with the title "Plantar Reflexology" on it. The color of the writing is black and to highlight it by the colors I added a white border around it, so that it also became very visible and legible.

I mount the visions of the foot according to an "artistic" symmetry:

  • The lateral views positioned both at the top and bottom of the sheet show the external and internal part of both feet. 
  • The plantar and dorsal visions are distributed in the center, always in a mirror way, so as to occupy the same spaces.

My intent was to create an interesting optical effect of order, playing with these symmetries.

 

Step 4 - Colors

For the parts that need to pay more attention, I decided to use the color fuchsia: a bright color that immediately draw attention.

Initially I thought to use a darker shade of fuchsia also for the background.

Later, however, I realized that I needed a contrast color to highlight the main parts, so as a background I put a blue/ grey color, with little saturation and darkness.

To highlight the main areas of the foot I used similar colors, choosing again fuchsia.
I also added some white fine kinetic lines from the center to the background, thus giving movement.

This project could have been better, perfecting it both in the composition and in the chromatic choice .
Unfortunately, I have not been able to complete it, and therefore the work has remained on my hard disk until now!

However, I believe that the result is very good for the colors and the composition of the image.

OPLAN

Design is everything.

This image was designed for an energy company . I show you below, the creative process.

Camerini's Beer

I am completely abstainer, but I have no problem producing images for one beer, indeed, for 4 beers!
Birra Camerini has commissioned me 4 "Dark Fables" for their new 33cl line. The illustrations were made digitally. If you drink it, let us know how it is, okay?

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