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In this section you will find the images for companies that asked us to help promote them or their products.

#LuccaGoesBlu

We are so excited to announce the first of some paintings we did for Ford Blu Bay which leads you to a trip to Lucca!
First stop is Porta San Pietro.

Spellbook Brewing

Spellbook is a beer firm that collaborates with professional brewmasters to produce a beer that seeks new flavors.
We created the company logo for them and the illustrations and graphics for this edition of their beers to offer a new product both in terms of taste and image!
Fireball, for example, has a smoky aftertaste… Similar to when a fireball hits your face.
Seeing is believing!
Visit their site

Gruppo Giannecchini

2021 Calendar

The Giannecchini Group deals with many things and has several companies within it. It was a privilege to be contacted by such an important company to create their 2021 calendar which tells about their companies and their activities.
Thanks to: Nicola Giannecchini, Ilaria Maraviglia and Aurora Giampaoli.

Foot reflexology

One of the advantages of my job is the variety. You never know what they will ask you to do and this really stimulates creativity.
Recently I was contacted to create some educational material on plantar reflexology, the theory that hypothesizes the connection between some points of the feet and other parts of the body.<span

Step 1 - Idea

The idea is the most artistic part, therefore less demanding.
When I started thinking about it, I immediately thought of 3D sphere showing 360 ° all perspective views of the foot.
As often happens the first idea was successful and the customer seemed very satisfied, also because he said he had never seen anything like it in his work.

Step 2 - drawing

To develop this idea, it was necessary to draw the feet in the 4 main visions, around which the lines connected to the reflex points and the various areas of interest would then extend.

The costumer also requested the 4 main visions of the foot:

  • Back view;
  • Visione dorsale;
  • External lateral view;
  • Internal lateral view;

These I painted in halftone on 33×24 cm sheets, using only black so as to create something very light but also more "real".

For the realization of the sphere instead I attached together 2 sheets 50×70 cm, thus creating a sheet of 140×50 cm, a valid size to be able to work properly.
In fact, if I had used only a sheet of 50×70 I would have had to draw feet too small to be able to paint them carefully.

On this oversize sheet, I first built the spherical perspective of only one half of the sphere by painting the feet later.

Then I scanned the image (in 6-8 parts) in order to manage the assembly digitally with the possibility of building, in a mirror way, the other half of the ball.

Step 3 – layout

 I lay all out like this:

I put the sphere with the visions in perspective in the center , in the middle of the sheet, with the title "Plantar Reflexology" on it. The color of the writing is black and to highlight it by the colors I added a white border around it, so that it also became very visible and legible.

I mount the visions of the foot according to an "artistic" symmetry:

  • The lateral views positioned both at the top and bottom of the sheet show the external and internal part of both feet. 
  • The plantar and dorsal visions are distributed in the center, always in a mirror way, so as to occupy the same spaces.

My intent was to create an interesting optical effect of order, playing with these symmetries.

 

Step 4 - Colors

For the parts that need to pay more attention, I decided to use the color fuchsia: a bright color that immediately draw attention.

Initially I thought to use a darker shade of fuchsia also for the background.

Later, however, I realized that I needed a contrast color to highlight the main parts, so as a background I put a blue/ grey color, with little saturation and darkness.

To highlight the main areas of the foot I used similar colors, choosing again fuchsia.
I also added some white fine kinetic lines from the center to the background, thus giving movement.

This project could have been better, perfecting it both in the composition and in the chromatic choice .
Unfortunately, I have not been able to complete it, and therefore the work has remained on my hard disk until now!

However, I believe that the result is very good for the colors and the composition of the image.

OPLAN

Design is everything.

This image was designed for an energy company . I show you below, the creative process.

Camerini's Beer

I am completely abstainer, but I have no problem producing images for one beer, indeed, for 4 beers!
Birra Camerini has commissioned me 4 "Dark Fables" for their new 33cl line. The illustrations were made digitally. If you drink it, let us know how it is, okay?

Realizza il tuo progetto. Contattaci!

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